Bolt mobile browser has got a new location based mobile search expert xAD as its local search partner as by Bitstream. Resulting, locally relevant searches from within BOLT will now be provided with xAD results, specific to the user’s location search terms.
To get the new enhanced local search result, as a user, you just need not to anything- if the search term contains something locally relevant (i.e. “San Franciscorestaurant”), BOLT will automatically serve the xAD-powered search results.
xAD results currently are only available for the users in the U.S. but the plan suggests that it would expand to Germany, U.K. and France in the near time.
xAD has a network of over one million advertisers making it the second largest source of mobile local search traffic in the U.S. Thanks to xAD’s LocalAdXchange, the company’s network returns highly relevant local targeted results 80% of the time, which is more than double any other provider. xAD results also include reviews, offers, maps, directions and more…
