Sony Ericsson Published its record od the sales and things don't look good for Sony this year.Since Sony has become its fully owned , it had rough time in holiday season which was the main reason for its dip in the sales.
Sony lost and dipped its sales in Q4 which led to loss of €207 Million. It shipped only 9 million mobiles compared to11.24 Million in Q4 2010 and 9.5 million in Q3 of 2010.
As a result of poor performance the company faced the loss of 247 millions in the time which is considered the most profitable time of the year. Only 24.4 million phones were sold compared to 43.1 million in 2010.
According to the report, the reason for the market troubles that the company experiences is the intense competition in the smartphone segment, which led to price erosion. The restructuring charges also took their toll on the final balance
Hopefully, once Sony Ericsson takes full shelter under Sony's wing, it will find its form and return to the profitable ways. The Xperia S and Xperia ion that we saw at CES seemed like a good start and we hope to see more of the same next month at MWC.
If you want to know all the numbers, you can find the detailed report by following the source link below.
